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visualclarity

Marketing Data Platform

visualclarity is a suite of entirely customisable analytical applications & methods for delivering pervasive marketing performance insight from the Board Room down to operations, ensuring all aspects of an organisation’s go-to-market performance are both individually maximised and aligned to the its strategic objectives.

The visualclarity in-memory Marketing Data Platform enables analysis of all of a marketing operation’s data assets (customer, sales, finance, “big-data” & web content etc) empowering marketeers with the information to be creative, flexible and tactical whilst remaining focussed, analytical and purposeful, and all the time evidencing performance & value.

visualclarity not only delivers advanced KPI reporting but allows you to ask questions of your customer lists and data to find out those business changing trends or buying characteristics that revolutionise the way you go to market.

Example: understand why customer X bought product Y and what characteristics customer X shares with other customers to form the optimum data list.

Develop information led and trusted list segmentation and selection, whilst optimising marketing messaging. Find the right customer, for the right product, at the right time in the buying cycle.

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Benefits

visualclarity, the in-memory Marketing Data Platform, offers all the automated analytical capabilities to enable any organisation to deliver the complete closed-loop marketing process of continuous improvement:

 

Business Benefit:

  • Increase yield through enhanced targeting
  • Better tailor your products & offerings
  • Decrease business costs through automation
  • Better informed data acquisition, further reducing costs
  • Increase conversion probabilities through focussed prospect engage
  • Increase collaboration between business functions, especially Sales & Marketing
  • Enhanced customer engagement lifecycle for longer engagements
  • Decrease your time-to-market
  • Increase your organisation’s agility
  • Mitigate the risks of data breaches

 

Technical Benefit:

  • Integration – Consolidated Data Warehouse encompassing all data sources
  • User Self Service
  • Automated data extract, consolidation, reporting, modelling and deployment
  • Detail of information tailored to each users requirements
  • Real-time decision making
  • One version of the truth via One universal reporting structure and terminology
  • Scalable solution to meet changing requirements
  • Industry leading technologies
  • Best practice implementation
  • Pre-template solution reducing risk/time/cost to deploy

Want to know more

Call us on +44 (0)870 760 6467 to discuss the right solution for you or make an enquiry

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Pitney Bowes
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